International Tourist Guide Day

The 21st of February marks the twenty first occasion of World Tourist Guide Day, as established by the World Federation of Tourist Guide Associations (WFTGA).

As hot debate surrounds the role of tour guides in a market that is increasingly driven by online searches and direct booking, it is emerging that tour guides are still an important element in translating the cultural understanding of a destination.

Says Cape Town Tourism’s Skye Grove: “Today’s successful tour guides are the ones that unlock experiences that would otherwise take much energy or research to access. Tour guides are the cultural storytellers and those that tell the unexpected and fascinating human, historic and even tragic stories of Cape Town are high in demand.”

Pathfinder Africa on Facebook

facebook.com/PathfinderAfrica

Symbiotic Media, publishers of the globally renowned African Mirror inc. for the past eleven years, have the pleasure to introduce their latest offering called Pathfinder Africa, due for launch in first half of 2012.

 

Pathfinder Africa has a view to increasing travel to this country, soundly. Job creation is a vital spinoff from sustained growth in tourism. Improvement and adherence to respectable standards in the tourism and leisure industry is a central theme. As is best practice. Fair trade is highlighted and a great frame of reference.

This is not a green magazine. It’s a smart magazine for smart people. Smart people do the right thing - should they lose their way at all, Pathfinder Africa will be a healthy compass.